Making the Case for Cultural Institutions: Communicating Impact
Cultural institutions face distinctive philanthropic challenges. With so many great philanthropic causes in today’s society and exponential growth in the number of museums and performing arts organizations, cultural institutions have to be better at defining their impact. In this session, we’ll discuss how to tell stories about your institution that capture the heart and mind of your prospects.
How to get to the heart of your core proposition
Techniques for articulating your distinction and impact
Resources to support making your case
Chris Begleyhas spent her career describing the importance of museums to donor audiences. She works across GG+A’s arts & culture and strategic communications practice areas, guiding fundraising programs and developing persuasive written material.